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When Coca-Cola owned World Kindness Day

When Coca-Cola owned World Kindness Day

At the risk of sounding like a typical social media marketer I have a confession to make. I am addicted to Instagram. I spend an average of 1hr 2m on the app (and that’s since I started limiting my usage) every day and check it at regular intervals. I look at...
How adland failed Gen Z

How adland failed Gen Z

82% of Gen Z skip ads given the opportunity, 69% of Gen Z actively look for something else to do whilst the ad is playing if they can’t skip it. We can blame the shortening attention spans of today’s teenagers, the omnipresent multi-screening habits or the...