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When Coca-Cola owned World Kindness Day

When Coca-Cola owned World Kindness Day

At the risk of sounding like a typical social media marketer I have a confession to make. I am addicted to Instagram. I spend an average of 1hr 2m on the app (and that’s since I started limiting my usage) every day and check it at regular intervals. I look at...
IGTV – is the future of TV mobile?

IGTV – is the future of TV mobile?

To say that smartphones shape our lives would be an understatement. They have revolutionised the way we interact with other people, influenced how quickly our brains process information and changed our language. They also dictate the way we spend our free time and how...
Why stories are shaking up social media

Why stories are shaking up social media

Instagram, Snapchat, Facebook, Airbnb and Google – what do they have in common? They have all recently developed the ‘stories’ format: a full-screen vertical video or static post which is only available for 24 hrs before disappearing. And so far the...